# Discounts, comps & audience

Not every ticket sells at face value to a stranger. This page covers the tools
in the organizer panel for rewarding the people who matter: discount codes and
the email blasts that deliver them, audience segments that describe *who* those
people are, guest list comps for free tickets, and perks redeemed at the venue.

## Discount codes

Create a code under **Discounts** in the organizer panel. A code takes a
percentage off the ticket price at checkout on your storefront.

| Setting | What it does |
| --- | --- |
| Percentage | A whole number from 1 to 100 — the discount applied at checkout. |
| Event scope | Optional. Limit the code to one event, or leave it valid across all of yours. |
| Expiry | Optional. The code stops working after this date. |
| Total-use cap | Optional. The maximum number of times the code can be redeemed overall. |
| Per-buyer limit | How many times a single buyer can use the code. Defaults to **1**. |

> Codes are stored uppercase and can be up to 32 characters, so `earlybird` and
> `EARLYBIRD` are the same code. Pick something short enough to type at the door.

## Sending a code by email blast

A code nobody knows about sells nothing. From the code's page you can send an
email blast to any combination of:

* **Explicit emails** — paste a list of addresses.
* **A segment** — everyone currently in one of your audience segments (below).
* **Past attendees of an event** — everyone who attended an event you pick.

The recipient lists are merged, so a person matched by more than one source
still receives a single email.

## Automatic triggers

Instead of blasting manually, you can attach **trigger rules** to a code so it
is granted the moment a buyer earns it. Two conditions are available:

| Condition | Fires when |
| --- | --- |
| Attendance threshold | A buyer's number of attended events reaches the count you set. |
| Segment membership | A buyer joins the segment you pick. |

> Each buyer receives **at most one automatic email**, no matter how many
> times they re-qualify — your loyal customers won't be spammed.

## Segments

Segments live under **Audience** and describe a slice of your buyers. They feed
both email blasts and trigger rules. Three types exist:

| Type | Who's in it |
| --- | --- |
| Repeat buyers | Buyers with at least N attended events (minimum 2, default 2). |
| Big spenders | Buyers who have spent at least the USD amount you set. |
| No-shows | Buyers with at least N tickets bought but never scanned (minimum 1). |

Optionally add a **time window** in days, so "repeat buyers" means *recent*
repeat buyers rather than all-time ones.

Before you use a segment, preview it: the panel shows the **total membership
count** and how many members are **reachable by email**. Only reachable members
can receive a blast.

> Segment names are unique within your organization and a segment's type can't
> be changed after creation — create a new segment instead. A segment that is
> referenced by a trigger rule can't be deleted until the rule is removed.

## Guest list comps

Comps are free tickets you hand out against one of your ticket tiers — for
artists, press, sponsors, or friends. Issue them under **Guest List**:

* Up to **50 recipients per batch**, each receiving **1 to 10 tickets**.
* Comps draw from the tier's supply atomically — if the batch doesn't fit in
  the remaining supply, nothing is issued and you're told how many seats are
  left. You can never oversell a tier by comping it.
* A comp scans at the door exactly like a paid ticket. Door staff see no
  difference — see [At the door](#organizers-door-operations).
* Every comp is **revocable**. Revoke it from the guest list and the ticket
  stops scanning.

The guest list also shows each comp's check-in and revocation state, so you
know who actually showed up.

## Perks

Perks are extras a ticket holder redeems at the venue — a drink, a merch item,
a backstage visit. Define perks under **Perks**, then grant them either
**manually** to specific people or automatically through **loyalty**
distribution.

At the event, your staff scan perk redemptions with the TicketConnect app, the
same way they scan tickets. Each perk page shows **redemption analytics** —
how many grants were redeemed over a window of up to **90 days** (30 by
default).

## See also

* [Selling tickets](#organizers-selling) — tiers, price steps, and your storefront.
* [At the door](#organizers-door-operations) — scanning tickets and perks.